About Russell Marine

This online store showcases a curated selection from our full inventory—visit our pro shops and ship stores to explore our complete range of water sports gear, boating equipment, and outdoor essentials. Can't find what you're looking for? Contact any Russell Marine location and our team will help you source exactly what you need.

All products on this site are available for in-store pickup and local delivery at our Boating & Outdoors location in Alexander City. Select items ship directly to your door—if something you need isn't available for delivery to your area, give us a call and we'll find a solution.

The Recognized Leader in the Boating Industry

Boating and outdoor enthusiasts in Alabama can find all their needs imaginable to enjoy the great outdoors at any Russell Marine location. Owned and operated by Russell Lands, Russell Marine has four full-service marinas conveniently located on Lake Martin. The Ridge, Kowaliga, River North, and Real Island marinas are strategically located along the shores of Lake Martin and can be easily accessed by land or water. Each marina offers sales, service, storage, gas, ship store and pro shop.

The newest location, Russell Marine Boating & Outdoors, is conveniently located on HWY 280 in Alexander City and offers the largest selection of new and pre-owned boats, personal watercraft and off-road vehicles in the southeast. This state-of-the-art 150,000 sq. ft. building allows for all pre-owned boats to be under one roof, at one location, as well as offering additional boat brands and off-road vehicles by Can-Am. 

 

Marine Industry Consumer Commitment

Our dealership believes in the tenets of the Marine Industry Certified Dealership Program set forth in this consumer commitment. Established jointly by the Marine Retailers Association of Americas and the National Marine Manufacturers Association, these principles are established to ensure you an enjoyable boating experience. We seek to enhance that experience by providing trained, friendly employees, quality products and reliable services. As part of our desire to continuously make improvements, please let us know if we should fail on our commitment or if you do not understand any information provided to you.

Return Policy

We want you to be completely satisfied with your purchase. If an item isn't the right fit, we accept returns within 30 days of purchase under the following conditions:

Eligible Returns:

  • Items must be new, unused, and in original packaging with original tags
  • Returns must be initiated within 30 days of purchase date
  • Proof of purchase required

Non-Returnable Items:

  • All sale and clearance items are final sale
  • Items showing signs of use or wear

Return Shipping:

Customers are responsible for return shipping costs. We recommend using a trackable shipping method to ensure your return reaches us safely.

Questions?

Contact Russell Marine Boating & Outdoors and our team will guide you through the return process. 256-397-1700